a holistic approach to health, fitness, and redfining well-being

As of 2018, there were over 318,000 digital health apps across app stores with more than 200 being added each day. While most of these were low-quality apps, it was clear that there is no shortage of apps telling you how to lift a dumbbell or that a donut has, on average, 195 calories.


At adidas, the All Day app stepped back and asked the question: How can a holistic view of your life boost your health and fitness goals? And how can an app be inviting to those are just starting out on their fitness journey but also provide value and excitement to the regular gym goer?


By coupling a beautiful user experience with high-quality content in areas such as cooking, exercise, and mindfulness, adidas made sure the user's health was being addressed in every aspect of their life.

Both Teams Played Hard

The talented team at Uncorked Studios began the design work on All Day until adidas brought the design team in-house and hired me to lead the user interface design for the All Day app on both Android and iOS. There were immediate updates such as updating all the typefaces across the apps to properly align with the adidas brand guidelines but also overall experience questions such as how to onboard users efficiently and refining how discovery (class) enrollment worked.


I was part of a design team which included design directors, art directors, copywriters, and UX designers. The design team worked closely with the rest of the team that were located in the North America headquarters in Portland as well as at the adidas mothership in Herzogenaurach, Germany on a daily basis.

adidas All Day

Using Data To Make Designs Even Better

My work ranged from managing the visual design teams, evolving and maintaining the design system, establishing accessibility guidelines and that those guidelines are being followed, and daily operations level work such as creating an automated asset cropping system that allowed the process of producing assets from photo shoots a fast, simple, and efficient process.


Our design team regularly met to push the boundaries of the digital health world from simple feature brainstorms to 10,000 foot level thinking. This hardwork would pay off as FastCompany would recognize adidas as one of the World's Most Innovative Companies that year, specifically calling out the All Day app.

adidas All Day

There was a lot of ground covered but we continued to turned over rocks and iterated on concepts every quarter such as integrating commerce and live content into an already compelling app. We looked at the data science team to help uncover opportunities where we could enrich our user's lives.


We believed that everyone should be able to improve their health and strived to create a product that was inclusive and empowering. The task of giving users the ability to live better, healthier lives is never done but with All Day, we were able to get them closer to their goals and whole health well-being.


Note: This page doesn't show the full process, including concepting and ideation, due to either an NDA or the product has not been released yet. Want to see how the sausage was made? Please contact me to see if that'd be possible.