I've spent my career designing and building design teams at the edge of what's technically possible: the first touch interface flown by crew at SpaceX. A messaging protocol that doesn't ask you to trust anyone. The 2nd biggest crypto exchange in the US used by millions, redesigned from the ground up. An app that millions of nurses actually use and love.

I'm a player-coach that runs design teams and makes things. I've grown orgs from first hire to 30+, launched products used by millions, and done it at companies ranging from three people in a room to global enterprises.

I was brought on to be XMTP's first employee which meant I wasn't just designing, I was helping build the company from square one that was solving one of tech's most underexplored problems: private, secure, decentralized messaging. Backed by a16z crypto, Union Square Ventures, and Coinbase Ventures, we were building with the best.

My work ranged from partnering with Coinbase and World on the UX of AI-to-AI communication and agentic commerce, which were product territories that had no prior design language, to shaping the protocol's public narrative around privacy and decentralization. I was a member of the leadership team, ran design and design research, and provided strategic direction to the internal Convos Messenger product. There's no playbook for this stuff but that's what made it worth doing.

Kraken is one of the largest and most trusted names in crypto. After the company I was previously at was acquired, I recruited and scaled the team from 4 to nearly 30 across UX, visual design, research, and writing, covering everything from consumer mobile to pro trading tools, futures, OTC, and Kraken Bank.

The work included a ground-up redesign of the Pro trading platform, new consumer product launches, and a design system that could hold together an increasingly complex product surface. I managed 14 direct reports, ran formal performance reviews, partnered with the CEO and CPO on strategy and direction, and helped evaluate talent and shaped how new teams came in.

Interchange was solving a real problem: institutional investors were trying to manage crypto portfolios with tools that weren't built for them. The platform needed to be powerful enough for sophisticated traders and clear enough that nothing got lost in the complexity.

I led the entire design cycle from concept to production across mobile and desktop and built the multi-platform design system that held it all together. We started in Sketch and Abstract; I migrated it to Figma and established the engineering workflows that made design and development actually speak the same language. Interchange was acquired by Kraken in July 2019, which is how I ended up there and why the work was clearly doing something right.

SpaceX needed a touch interface for crew members aboard the Dragon v2 capsule (now called the Crew Dragon) and it needed to actually work in space. I partnered with Osage Orange and led the UI design effort alongside a team of UX leads and engineers, working on the CCtCap program. The constraints were like nothing I'd encountered before: no margin for confusion, no second chances, no "we'll fix it in an update."

Great design isn't about aesthetics, it's about safety and clarity under pressure. That principle has shaped everything I've done since.

The brief was simple and enormous: build an app called All Day from the ground up, on iOS and Android, for one of the world's most recognized sports brands. I led the digital design effort, reported directly to the Global Design Director for Future Digital Sports, and managed a team split across Portland and Herzogenaurach, Germany.

We created design systems grounded in adidas's global brand standards while leaving room for the product to have its own identity. Along the way I introduced an elevated design system, implemented workflows such as design version control, Lottie animations, and advanced prototyping workflows that lifted the whole team's output. All Day was later recognized by FastCompany as part of their Most Innovative Companies list.

I've been with Plug since the very beginning which means I've seen the EV marketplace go from a pitch to a platform. My involvement started where most design relationships don't: helping interview their first employees and shaping what kind of company this was going to be before there was much company to speak of.

From there I did everything. Brand identity, pitch decks, all the user interface design for their platforms, and the creative for their first Times Square billboard appearance. Plug is building infrastructure for the future of how people buy and sell EVs.

Photon Marine came to me at the very beginning before they had a brand, before they had a product interface, before most of what makes a company recognizable existed. That's the kind of engagement I find genuinely exciting: the blank page has stakes, and the decisions you make early are the ones that are hardest to undo later.

I created their brand from scratch, designed the user interfaces, built trade show and marketing materials and pitch decks, designed a cowling and boat design, and stayed close to the development team to make sure what we designed was actually what shipped.

I joined NurseGrid when it was only four people and a genuine problem: nurses had terrible tools. Scheduling, communication, shift management. All of it was broken. I came in to give my perspective from the design and experience side and stayed to build the company to 30+ people, raise $3.6M in venture capital, and create something that nurses actually wanted to use.

1.5 million downloads. 4.9 stars in the App Store. A $25M acquisition by HealthStream in 2020. Those numbers belong to the whole team but design and user research was a meaningful part of how we got there. I sat on the executive leadership team, reported to the CEO and President, and proved something I've believed ever since: the right design, done early, compounds.

I've had the pleasure of working on a number of Nike projects ranging from the Nike Running App, Nike Training Club App, Nike "Just Do It" campaigns, Nike's "Your Year" campaign, and apps like SNKRS.

I worked on the Nike SNKRS launch during All-Star Weekend. I worked with writing teams at AKQA and directly with the global design team at Nike to develop prescriptive guidelines on art direction and visual design for the bespoke content threads such as "This Day in Sneakers" and "The Vault" among many others.

Trakt needed a new brand and a redesigned product so I needed to design something that would have to hold up at real scale. With a firehose of watched data coming through their platform, their users needed an efficient way of viewing, collecting, and tracking their favorite TV shows and movies.

I was tasked with designing their popular web app platform, iOS and Android apps, and an unreleased podcast app as well. Trakt grew to over three million users on the back of those designs and redesigns.

Moneycrashers is one of the leading online resources for personal finance education, which means the platform has to do a lot of things well at once: earn trust quickly, make complex information feel approachable, and hold together across a content library that never stops growing. A redesign at that scale isn't just a visual refresh. It's a structural problem.

I handled it end to end. I redesigned the platform, built a design system from scratch, developed the marketing design strategy and all the materials that came with it, created internal tools, and produced the decks and one-pagers the team needed to operate.

I've been grateful to all the talented people I've worked with over the years. It's been a truly humbling career and I've designed everything from influencer kits to animation easing curves to multi-faceted dashboards, TV interfaces, and everything in between.