Footwear designers need room to experiment. At HILOS, I worked on the AI, 3D modeling, and publishing experiences in GHOST, helping designers move from an idea to a shoe without having to think like a programmer.

Studio brings together sculpting, cross sections, carve, emboss, CMF, and export. It checks overhang and wall thickness as designers work, helping them identify manufacturing issues early.

The AI agent reads the designer's marks, waits until they stop, and proposes changes. Nothing changes until the designer accepts. I wanted the designer to feel that the work was still theirs.

Gallery lets designers select frames from their canvas, order and caption them, and publish an exhibition under their own name. Visitors can rotate 3D concepts to explore the shoes. Each exhibition has an opening and closing date.

I was XMTP's first employee. There was a lot to figure out, including what private, secure, decentralized messaging should feel like to the people using it. I spent four and a half years on that work, at a company backed by a16z crypto, Union Square Ventures, and Coinbase Ventures.

I partnered with Coinbase, World, Zora, Family, and MetaMask on wallet-to-wallet messaging, AI-to-AI communication, prediction markets, and agentic commerce. I also shaped how XMTP explained privacy and decentralization to the public.

I served on the leadership team, ran design and design research, and provided strategic direction for Convos Messenger.

I joined Kraken through its acquisition of Interchange, moving from a small team into a much larger company. Growing the design team became a big part of my work there.

I recruited and grew the design team from 4 to nearly 30 across UX, visual design, research, and writing. Our work covered consumer mobile, pro trading tools, futures, OTC, and Kraken Bank.

I led design work on a ground-up redesign of the Pro trading platform, new consumer products, and a design system supporting Kraken's expanding product range.

I managed 14 direct reports, led performance reviews, and partnered with the CEO and CPO on strategy and direction. I also evaluated talent and helped integrate new teams.

Institutional investors were managing crypto portfolios with tools that weren't built for them. At Interchange, we worked to give them the depth they needed without making every task feel complicated.

I led design from concept to production across mobile and desktop and built the shared design system. I migrated the team from Sketch and Abstract to Figma and established workflows between design and engineering.

Kraken acquired Interchange in July 2019, two years into the company's development.

At adidas Future Digital Sports, I led digital design for All Day on iOS and Android. We wanted it to feel unmistakably adidas, with a personality of its own.

I reported directly to the Global Design Director and managed a team based in Portland and Herzogenaurach, Germany.

We built a design system grounded in the global brand standards, with room to explore how the product moved and felt. I introduced design version control, Lottie animations, and advanced prototyping into the team's workflows.

All Day was later recognized by Fast Company as part of its Most Innovative Companies list.

When I joined NurseGrid, we were four people working on tools nurses used every day. Scheduling, communication, and shift management needed to be easier for people who already had plenty to take care of.

I helped build the company to more than 30 people and raise $3.6M in venture capital. I served on the executive leadership team and reported to the CEO and President.

The product reached 1.5 million downloads and a 4.9-star App Store rating. HealthStream acquired NurseGrid for $25M in 2020.

I partnered with Osage Orange and led UI design for the SpaceX CCtCap program, working alongside UX leads and engineers on the touch interface for crew members aboard Dragon v2, now called Crew Dragon.

I hadn't designed under constraints like these before. Thinking about the crew members who would rely on those screens made clarity feel especially personal.

I've worked with Plug since its earliest stages, designing its brand identity, pitch decks, product interfaces across platforms, and the creative for its first Times Square billboard.

I've watched the EV marketplace grow from a pitch into a platform, helping interview its first employees along the way. It's been a chance to help build the company as well as the product.

Photon Marine develops high-power electric propulsion for commercial vessels. I joined before there was an established brand or product interface. I like getting involved that early, when there's still room to shape how everything fits together.

I developed the brand, designed the user interfaces, and created trade show materials, marketing assets, and pitch decks.

I also worked on the cowling and boat design, collaborating closely with the development team through implementation.

My work with Nike included the Nike Running App, Nike Training Club, Just Do It, Your Year, and SNKRS.

I worked on the SNKRS launch during All-Star Weekend, collaborating with writers at AKQA and Nike's global design team. I developed art direction and visual design guidelines for content threads including "This Day in Sneakers" and "The Vault."

A photograph of a Nike shoe in a magazine first drew me to design. Years later, I was helping make the app people used to discover and buy those shoes. That meant a lot to me.

Trakt needed a new brand and redesigned products to help people view, collect, and track their favorite TV shows and movies as their viewing histories grew.

I designed the web platform, iOS and Android apps, and a podcast app that never shipped. That last one is still some of my favorite work. During my work with Trakt, the platform grew to more than three million users.

Personal finance can be intimidating. At Moneycrashers, I wanted readers to feel comfortable finding their way through it. I redesigned the platform to make its growing library easier to navigate and understand.

I built a design system, developed the marketing design strategy and materials, created internal tools, and produced decks and one-pagers for the team.

Influencer kits, animation, dashboards, TV interfaces, and a few things that don't fit neatly into a case study.

I've been lucky to work with people who were better than me at something, and generous enough to share it. A lot of this work came out of those collaborations.