Detroit Diesel

Truck drivers have something most of us do not: a big truck. Detroit wanted to showcase their engines in 2012 and looked for ways to connect with the beloved drivers that used their engines everyday.

wongfremont delivered comps for a pop-up shop concept where actual truck drivers would be superimposed onto a poster, a geo-based playlist generator called HITCH, a triple interactive trade show display and many more that aren’t shown here.